“APPLE” – UP OR DOWN

Adyl Aliekperov

leadership and strategy consultant, senior consultant for Green Oasis, MBA student at the University of South Wales (UK)


DOI:
https://doi.org/10.31435/rsglobal_ijitss/30092019/6676


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Abstract.

In this article the future of Apple, Inc. was investigated. The emphasis was made on the analysis of the statistical data demonstrating the dynamics of the company’s revenue, as well as the market share of its main product — iPhone. The main stages of the development of the company and its strategy was examined also. Having analyzed this information, author gave a prognosis about the future of Apple company.


Keywords: 
Apple, Inc.; Apple’s future; Innovations; Strategy; iPhone; Research and Development.

References


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